E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer 'suffering'

May 20, 2026·Source: CNBC·0 views

E.l.f. Beauty raised prices by $1 last August to offset the impact of tariffs. It's now planning to walk back some of that amid a consumer pullback.

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E.l.f. Beauty to walk back some tariff price increases amid high gas prices and consumer &apos;suffering&apos;